Netflix’s highly anticipated “Glass Onion: A Knives Out Mystery” is set to hit the streaming platform on December 23, 2022, just in time for cozy holiday viewing. But there’s an interesting story behind its release strategy that’s worth diving into.
The Theatrical Run Before Streaming
Before making its Netflix debut, Glass Onion actually had a unique limited theatrical release from November 23-29, 2022. This “sneak preview” event marked Netflix’s first-ever partnership with major theater chains like AMC, Regal, and Cinemark. It’s fascinating to see how streaming platforms are experimenting with traditional release windows.
Why the Wait Between Theater and Netflix?
You might wonder why there’s a gap between the theatrical and streaming releases. This strategy serves multiple purposes:
– Building buzz through word-of-mouth
– Qualifying for awards consideration
– Creating a sense of event around the streaming release
– Testing the waters for future theatrical/streaming hybrid releases
Perfect Timing for the Holidays
The December 23rd Netflix release date is particularly strategic. With many people off work and school for the holidays, it’s prime time for family viewing. Director Rian Johnson’s follow-up to “Knives Out” promises to be the kind of movie that gets everyone gathering around the TV after holiday dinner.
How to Watch When It Drops
Once December 23rd arrives, Glass Onion will be available to all Netflix subscribers worldwide at:
– 12:00 AM Pacific Time
– 3:00 AM Eastern Time
– 8:00 AM UK Time
– 9:00 AM Central European Time
Making the Most of Your Viewing
If you’re planning to watch as soon as it drops, I’d recommend setting a reminder now. Like the first Knives Out film, Glass Onion is filled with clever details and Easter eggs that reward close attention. You might even want to plan a viewing party – it’s the kind of movie that’s more fun with friends who can help spot clues and debate theories.
Remember, while you’ll need to be a Netflix subscriber to watch Glass Onion, you don’t need any premium tier or special access – it’s included with all standard Netflix subscriptions. And if you’re worried about spoilers, you might want to be careful on social media starting December 23rd, as this is sure to be a much-discussed holiday hit.
