When does Apple release new phones?

If you’re like me, you eagerly await each new iPhone release with bated breath. The sleek design, cutting-edge features, and that unmistakable Apple magic – it’s enough to make any tech lover’s heart skip a beat.

But when exactly can we expect Tim Cook to grace the stage and unveil the latest addition to the iPhone family? Let’s dive in and explore Apple’s typical iPhone release schedule.

A History of September Surprises

Over the years, Apple has settled into a fairly predictable pattern when it comes to iPhone launches.

Since the iPhone 5 in 2012, Apple has consistently announced and released new iPhones in September, with only a few exceptions:

  • iPhone 12 (October 2020) – delayed due to COVID-19 pandemic
  • iPhone X (November 2017) – production delays pushed release to November
  • iPhone SE (March 2016 & April 2020) – lower-cost models released in spring

Barring unforeseen circumstances, you can bet your bottom dollar that Apple will unveil the next generation of iPhones in September.

It’s become a tradition as reliable as pumpkin spice lattes and Halloween decorations popping up when the leaves start to turn.

The Typical Timeline

So, what does a typical September iPhone launch look like? Here’s a breakdown:

  1. Early-to-mid September: Apple sends out invitations for the big iPhone event, usually held on a Tuesday or Wednesday.
  2. Mid-to-late September: The iPhone event takes place, complete with a slick keynote presentation showcasing the new devices and their features. Pre-orders open a few days later, usually on a Friday.
  3. One to two weeks after the event: The new iPhones officially hit store shelves and start shipping to eager customers.

Of course, this timeline can vary slightly from year to year, but it gives you a general idea of what to expect. So, mark your calendars and start saving those pennies – September will be here before you know it!

Tips for Staying in the Loop

Now that you know when to expect new iPhones, how can you stay up-to-date on all the latest rumors, leaks, and official announcements? Here are a few tips:

  • Follow reliable Apple news sources and blogs (like this one!) for the latest scoop.
  • Keep an eye on Apple’s event page and social media accounts for official updates.
  • Sign up for Apple’s email newsletter to get event invitations and other important info delivered straight to your inbox.

By staying informed, you’ll be ready to pounce when pre-orders open and secure your shiny new iPhone before the crowds descend.


In the fast-paced world of tech, it’s easy to get caught up in the endless cycle of rumors and speculation. But when it comes to Apple’s iPhone release schedule, you can set your watch to it (pun intended).

September is the magic month, year after year. So, whether you’re a diehard Apple fan or a casual observer, keep your eyes peeled and your wallet ready – the next iPhone is just around the corner.


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