Social media moves fast, but TikTok moves at lightspeed. Let’s break down what actually works on the platform and how you can create content that resonates with viewers.
Start With Trending Sounds
The backbone of TikTok is its music and sound library. When you open the app, start by exploring the trending sounds section. Think of these audio clips as your secret weapon – they’re already proven to capture attention. I’ve noticed videos using trending sounds typically get 2-3x more views than those with random audio.
Hook Them in 3 Seconds
You literally have the attention span of a goldfish to work with here. The first three seconds need to grab viewers before they scroll past. Start with your most interesting moment, ask an intriguing question, or make a bold statement. One of my most successful videos opened with “I made $5000 from this one Instagram hack” – viewers couldn’t help but stick around to learn more.
Content Types That Perform Well
– Quick tutorials and life hacks
– Day-in-the-life content
– Behind-the-scenes glimpses
– Transformation videos
– Reaction videos
– Point-of-view (POV) stories
Timing Is Everything
Post when your audience is most active. For many creators, that’s between 6-10 PM in their local time zone. But here’s an insider tip: experiment with posting early morning (6-8 AM) when competition is lower but people are checking their phones before work.
Embrace the Format
TikTok isn’t Instagram or YouTube – it has its own language. Use quick cuts, zoom effects, and text overlays. Keep your videos between 15-60 seconds unless you have a compelling reason to go longer. I’ve found that 21-34 seconds is often the sweet spot for engagement.
Technical Tips
– Film in good lighting
– Use trending filters sparingly
– Add closed captions (many users watch without sound)
– Include 3-5 relevant hashtags
– Film in portrait mode (9:16 aspect ratio)
Consistency is Key
Don’t get discouraged if your first few videos don’t go viral. TikTok’s algorithm needs time to understand your content and audience. Try posting at least once daily for 30 days straight. I started with just 10 followers and hit 10,000 within two months by staying consistent with daily uploads.
Remember, authenticity trumps perfection on TikTok. Users can smell manufactured content from a mile away. Share your genuine experiences, expertise, and personality. Whether you’re teaching, entertaining, or sharing your journey, let your real self shine through. That’s what truly connects with viewers and builds a loyal following.
