Getting that coveted blue checkmark on Instagram has become more accessible in 2025, though it still requires careful attention to detail. Meta’s verification process has evolved to balance exclusivity with broader availability, making it possible for more creators and businesses to earn their badge of authenticity.
What’s Changed with Instagram Verification?
Remember when blue checks were almost impossible to get unless you were a celebrity? Those days are behind us. Now, through Meta Verified, you can actually purchase verification status – but don’t worry, it’s not just about paying a fee. There’s still a thorough review process to maintain the badge’s credibility.
Step-by-Step Verification Process
First, you’ll need to ensure your account meets the basic requirements:
– An authentic profile representing a real person or business
– A complete bio and profile picture
– At least 1,000 genuine followers
– Two-factor authentication enabled
– A government-issued ID that matches your profile name
The Application Process
Here’s where it gets interesting – and I’ve helped dozens of creators through this process. Open your Instagram settings and tap on “Account.” You’ll see “Meta Verified” as an option. The monthly subscription fee varies by region, but expect to pay around $11.99 for mobile or $14.99 for web applications.
What Happens After You Apply?
Once you’ve submitted your application, the waiting game begins. I’ve noticed review times typically range from 48 hours to a week. During this period, avoid making any significant changes to your profile – trust me, I’ve seen applications rejected simply because someone decided to update their profile picture mid-review.
Maintaining Your Verification
Here’s something many people don’t realize: getting verified is just the beginning. To keep your blue check, you’ll need to:
– Maintain regular posting activity
– Follow Instagram’s community guidelines
– Keep your subscription active
– Avoid selling or transferring your account
What to Do If You’re Rejected
Don’t lose hope if your first application isn’t successful. I’ve seen plenty of accounts get approved on their second or third try. Take a month to:
– Increase your engagement rates
– Improve your content quality
– Build your follower base organically
– Ensure your profile completely aligns with Meta’s guidelines
Remember, verification isn’t just about status – it’s about establishing trust with your audience and protecting your brand identity. Focus on creating valuable content and building genuine connections, and the blue check will become a natural extension of your Instagram presence rather than its defining feature.
