Does Ulta Accept Apple Pay?

If you’re an avid shopper at Ulta Beauty and also a fan of Apple’s convenient mobile payment system, Apple Pay, you might be wondering if you can combine the two for an awesome shopping experience.

In this article, we’ll explore whether Ulta accepts Apple Pay and discuss the various payment options available at this popular beauty retailer.

What is Apple Pay?

For those unfamiliar with Apple Pay, it’s a digital wallet and mobile payment system developed by Apple Inc.

It allows users to make payments using their iPhone, iPad, Apple Watch, or Mac at participating retailers, both in-store and online.

Apple Pay securely stores your credit card, debit card, and loyalty card information, making it easy to pay with just a tap or click.

Does Ulta Accept Apple Pay?

As of 2024, Ulta Beauty does indeed accept Apple Pay as a form of payment both in-store and online.

This means that you can use your iPhone, iPad, or Apple Watch to make purchases at any Ulta store nationwide or on their website and mobile app.

To use Apple Pay in-store, simply hold your iPhone or Apple Watch near the contactless reader at the checkout counter.

You’ll need to authenticate the payment using Face ID, Touch ID, or your device passcode.

For online purchases, select the Apple Pay option at checkout and confirm the payment using your device’s authentication method.

Other Payment Options at Ulta

While Apple Pay is a convenient option, Ulta Beauty also accepts several other payment methods to cater to their diverse customer base. These include:

  1. Credit Cards: Ulta accepts major credit cards such as Visa, Mastercard, Discover, and American Express.
  2. Debit Cards: You can use your debit card to make purchases both in-store and online.
  3. Ulta Gift Cards: Ulta offers its own gift cards, which can be purchased and redeemed at any Ulta store or on their website.
  4. PayPal: When shopping online, you can choose to pay using your PayPal account.
  5. Afterpay: Ulta has partnered with Afterpay to offer customers the option to split their purchases into four interest-free installments.

Benefits of Using Apple Pay at Ulta

Using Apple Pay at Ulta Beauty comes with several advantages:

  1. Convenience: With Apple Pay, you don’t need to carry your physical credit or debit cards, making your shopping experience more convenient and streamlined.
  2. Security: Apple Pay uses advanced security features like tokenization and biometric authentication to protect your financial information, reducing the risk of fraud.
  3. Speed: Transactions made with Apple Pay are typically faster than traditional card payments, saving you time at checkout.
  4. Rewards: When you use Apple Pay with your linked credit card, you can still earn rewards, points, or cash back offered by your card issuer.


In summary, Ulta Beauty does accept Apple Pay as a payment method both in-store and online, providing customers with a secure and convenient way to shop for their favorite beauty products.

However, if you prefer other payment options, Ulta also accepts traditional credit and debit cards, gift cards, PayPal, and Afterpay.

With such a wide range of payment choices, Ulta ensures that every customer can enjoy a seamless shopping experience tailored to their preferences.



Full-time writer, Apple fanboy and macOS supremacist. Currently running: 16" Macbook Pro w/ 64GB RAM & M1 Max. Already wants to upgrade to the M3 😫😭

Read more from Ed