Does Sephora Accept Apple Pay?

If you’re an avid Sephora shopper and an iPhone user, you may be wondering whether you can use Apple Pay to make your purchases at the beauty retailer.

With the growing popularity of contactless payments, many stores have started accepting digital wallets like Apple Pay, Google Pay, and Samsung Pay.

In this article, we’ll discuss whether Sephora has joined the ranks of retailers that accept Apple Pay, both in-store and online.

What is Apple Pay?

For those unfamiliar with Apple Pay, it is a digital wallet and mobile payment service developed by Apple Inc.

It allows users to make secure, contactless payments using their iPhone, Apple Watch, iPad, or Mac.

To use Apple Pay, you need to add your credit or debit card information to the Wallet app on your device.

When you’re ready to make a purchase, simply hold your device near the contactless reader at the checkout, authenticate with Face ID, Touch ID, or your passcode, and your payment will be processed.

Does Sephora Accept Apple Pay In-Store?

Yes, Sephora does accept Apple Pay at their physical retail locations in the United States. In fact, Sephora was one of the early adopters of Apple Pay, starting to accept the payment method shortly after its launch in 2014.

To pay with Apple Pay at Sephora, look for the contactless payment symbol (which looks like a sideways Wi-Fi symbol) at the checkout counter. Hold your iPhone or Apple Watch near the reader, authenticate the transaction, and you’re all set.

Does Sephora Accept Apple Pay Online?

Unfortunately, as of 2024, Sephora does not accept Apple Pay for online purchases through their website or mobile app.

When checking out on the Sephora website or app, you’ll need to enter your credit card information manually or use an alternative payment method like PayPal.

It’s worth noting that some retailers have begun implementing Apple Pay on their websites and apps, thanks to the introduction of Apple Pay for the web in 2016. However, Sephora has yet to add this feature to their online shopping experience.

Other Payment Methods Accepted at Sephora

In addition to Apple Pay, Sephora accepts various other payment methods in-store, including:

  • Cash
  • Credit cards (Visa, Mastercard, American Express, Discover, JCB)
  • Debit cards
  • Sephora gift cards
  • Klarna (for buy now, pay later options)

For online purchases, Sephora accepts:

  • Credit cards (Visa, Mastercard, American Express, Discover, JCB)
  • PayPal
  • Klarna (for buy now, pay later options)
  • Sephora gift cards


In summary, Sephora does accept Apple Pay at their brick-and-mortar stores in the United States, providing a convenient and secure way for iPhone and Apple Watch users to make their purchases.

However, the beauty retailer has not yet implemented Apple Pay for online shopping through their website or mobile app. If you prefer using Apple Pay for online purchases, you may need to shop at other retailers that have adopted this feature.

Hopefully, Sephora will consider adding Apple Pay support for online transactions in the future, further enhancing the shopping experience for their customers.



Full-time writer, Apple fanboy and macOS supremacist. Currently running: 16" Macbook Pro w/ 64GB RAM & M1 Max. Already wants to upgrade to the M3 😫😭

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