Big Boy Cheng has built an empire that spans streetwear, toy collecting, and entrepreneurship, amassing a remarkable fortune along the way. As of 2025, Big Boy Cheng’s net worth is estimated at $20 million, reflecting his success as the founder of Secret Fresh Gallery and his various business ventures in the Philippines’ urban culture scene.
Who is Big Boy Cheng?
Born Christian Cheng, but widely known as “Big Boy Cheng” or simply “Big Boy,” he transformed his passion for street culture into a thriving business empire. What started as a personal toy collection has evolved into Secret Fresh Gallery, one of the Philippines’ premier destinations for designer toys, urban art, and exclusive collectibles. His journey from collector to mogul exemplifies how following one’s passion can lead to extraordinary financial success.
Sources of Big Boy Cheng’s Wealth
Secret Fresh Gallery
The cornerstone of Cheng’s fortune is Secret Fresh Gallery, which has become a cultural hub for streetwear enthusiasts and art collectors. The gallery doesn’t just sell products—it creates experiences, hosting exhibitions that draw celebrities and influencers from across Southeast Asia. The gallery’s exclusive drops and limited-edition collaborations generate significant revenue, with some items appreciating dramatically in value after release.
Sneaker and Toy Collection
Believe it or not, Cheng’s personal collection represents a substantial portion of his net worth. His rare sneakers and designer toys aren’t just possessions—they’re appreciating assets. Some limited-edition items in his collection have multiplied in value tenfold since acquisition, turning his hobby into a savvy investment strategy.
Brand Collaborations
Cheng has leveraged his cultural influence to secure lucrative partnerships with major brands looking to tap into the Filipino streetwear scene. These collaborations, which often feature limited-edition merchandise, create additional revenue streams while reinforcing his status as a tastemaker.
Business Acumen and Investment Strategy
What makes Cheng’s success particularly impressive is his intuitive understanding of cultural value. While many entrepreneurs chase trends, Cheng has consistently identified emerging artists and styles before they reach mainstream popularity. This foresight has allowed him to acquire assets at reasonable prices before they skyrocket in value.
His investment portfolio now extends beyond physical collectibles into real estate and startup ventures, diversifying his wealth while maintaining connections to the creative community he champions.
Lifestyle and Philanthropy
Despite his wealth, Cheng maintains an approachable persona that resonates with fans. His social media presence offers glimpses into his extraordinary collection while connecting with followers on a personal level. This authenticity has built a loyal customer base that supports his ventures.
Importantly, Cheng has increasingly focused on philanthropy, using his platform to support emerging artists and community initiatives throughout the Philippines. These efforts reflect his understanding that true wealth includes giving back to the communities that supported his rise.
Future Growth Projections
With the collectibles market continuing to expand globally and Cheng’s ventures diversifying, financial analysts project his net worth could reach $30 million by 2027. His ability to identify cultural shifts and monetize them positions him for continued growth in an ever-changing marketplace.
