Berner, born Gilbert Anthony Milam Jr., has transformed himself from a Bay Area budtender to a cannabis industry mogul and respected hip-hop artist. His entrepreneurial spirit and musical talent have created a powerful combination that’s earned him both cultural respect and significant wealth. Let’s explore the financial empire this business-savvy artist has built.
Berner Net Worth in 2025: The Complete Picture
As of 2025, Berner’s estimated net worth stands at approximately $410 million, representing remarkable growth from previous years. This impressive figure stems from his diversified business portfolio and continuing success in the music industry.
The Cookies Empire: Berner’s Golden Ticket
The cornerstone of Berner’s wealth is undoubtedly Cookies, his cannabis brand that has expanded into a global phenomenon. What began as a single dispensary has morphed into over 40 locations across multiple countries, generating hundreds of millions in annual revenue. The brand’s distinctive blue packaging has become instantly recognizable in cannabis culture, with premium products commanding top-dollar prices in a competitive market.
What many don’t realize is how brilliantly Berner positioned Cookies as a lifestyle brand, extending beyond cannabis into clothing, accessories, and CBD products that appeal even to consumers in markets where cannabis remains illegal. This strategic diversification has insulated his wealth from regulatory uncertainties in the cannabis space.
Music Career: More Than a Side Hustle
While cannabis entrepreneurship drives Berner’s wealth, his music career remains significant. With over 40 albums released, many through his independent label, he’s maintained ownership of his masters—a savvy business decision that continues to generate substantial passive income through streaming royalties and collaborations with artists like Wiz Khalifa and Snoop Dogg.
Business Diversification Beyond Cannabis
Berner has wisely expanded his investment portfolio beyond cannabis and music. His ventures include Lemmonade restaurants, partnerships with fashion brands, and strategic real estate investments. This diversification provides stability to his wealth, protecting against industry-specific downturns.
Challenges and Future Growth
Despite his success, Berner faces challenges. The cannabis industry continues to navigate complex regulatory environments, and competition has intensified as more states legalize. However, his early-mover advantage and brand strength position him well for continued growth as new markets open.
Looking ahead, international expansion presents the most significant opportunity for wealth accumulation, particularly as more countries reform cannabis laws. His business acumen suggests he’ll continue identifying emerging opportunities before they become obvious to competitors.
The Bottom Line
Berner’s journey from selling cannabis to building a multimillion-dollar empire illustrates the power of authenticity and strategic thinking. By maintaining cultural credibility while making sound business decisions, he’s created a fortune that continues to grow as his enterprises expand globally. His story reminds us that sometimes the most profitable business ventures come from transforming personal passion into professional opportunity.
